74 percent of Americans prioritize experiences over owning products or things, according to a study by Expedia and the Center for Generational Kinetics.
West Michigan fits that demand perfectly. With dozens of festivals, sporting events, and events each year along with a wide variety of outdoor parks and activities, Grand Rapids is becoming a four season active lifestyle city.
Richard App, Retail Retention & Attraction Specialist for the Grand Rapids Chamber, City of Grand Rapids, and Downtown Grand Rapids, Inc. sees this vision and is excited to cultivate the next generation of our city.
Check out what he’s excited about for our city’s future in this video.