Will McDermott

Chief Strategy Officer
LaFleur Marketing

About Me

I love helping leaders create and realize their plans for growth. As a business designer and creative strategist, I have a passion for problem-solving and storytelling. My process uses combines a human-centered point of view and design thinking skills for empathetic understanding. In addition, I use strategic frameworks and data analysis for validation. I’ve repositioned companies competitive where to play, developed go-to-market strategies for every size business, and improved sales strategies within Fortune 1000s.

I have helped to solve several problems, including projects for Steelcase, Colgate-Palmolive, Victoria’s Secret, Diesel, Godiva, Deloitte, Audible, Bath&Body Works, Humana, People, Field & Stream, Men’s Fitness, Entertainment Weekly, Reader’s Digest, Levi’s, Crowe, American Folk Art Museum, Impractical Jokers and over 125 other businesses in my career.

We prioritize your privacy.

Our site uses cookies strictly for essential features such as member logins and event registration. We do not track your behavior or serve targeted ads.