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Small Business Week Kickoff

May 4 @ 3:30 pm - 6:00 pm

Your Grand Rapids Chamber is excited to host the inaugural National Small Business Week Kickoff to celebrate businesses in the community with inspiration, opportunity, and connection.
Small businesses make up 96% of all Michigan businesses and are essential to the state’s economic strength.

The Kickoff event features Gina Thorsen, CEO of Jacquart Fabric Products, which is the home of Stormy Kromer, the iconic outdoor apparel brand. As part of the third generation of Jacquart family members to oversee the business, she is the first female CEO in the brand’s 120-year history. Her story will bring inspiration and excitement to National Small Business Week.

Attendees will also have the chance to win a Stormy Kromer Cap Gifting Box, complete with everything needed to measure your head and pick out your perfect cap (a $85 value).

The Kickoff is just the beginning. In celebration of National Small Business Week, the Grand Rapids Chamber is partnering with the SBA’s Michigan Small Business Development Center to host a weeklong series of events designed to reach, support, and elevate local entrepreneurs. Find a full list of Small Biz Week West Michigan 2026 events at smallbizweekwm.com

AGENDA

3:30 P.M. Drinks, Appetizers, Networking

4:30 P.M. Welcome and Opening Remarks

4:40 P.M. Keynote Speaker
Gina Thorsen, CEO, Stormy Kromer

5:00 P.M. Leadership Decisions Through Growth, Change, and Setbacks – Panel
Moderated By: Greg Rios, Macatawa Bank
Evan Mathison, Mathison | Mathison Architects
Gina Thorsen, Stormy Kromer
Anna Baeten, The Human Solution

5:20 P.M. Closing Remarks

6:00 P.M. Adjourn

Meet our speakers

Gina Thorsen is CEO of Jacquart Fabric Products, home of Stormy Kromer, the iconic outdoor apparel brand. As part of the third generation of Jacquart family members to oversee the business, she is the first female CEO in the brand’s 120-year history.

Gina Thorsen Headshot

Gina Thorsen

CEO

Jacquart Fabric Products, Stormy Kromer

Jenny Waugh - digital

Jenny Waugh

Vice President of Economic Growth

Grand Rapids Chamber

2026 Panelists

Anna Baeten

Anna Baeten

Founder & Principal Consultant

The Human Solution

Evan Mathison Headshot

Evan Mathison

Founding Principal

Mathison | Mathison Architects

Greg Rios Headshot

Greg Rios

Senior Vice President, Community Banking Team Lead

Macatawa Bank

Event Sponsors

Premier Sponsor

Keynote Speaker Sponsor

Executive Sponsors

Lead Supporters

Chamber Champion

Cost

Members:
$75
10-ticket Bundle – $675

Non-Members:
$125
10-ticket Bundle – $900

An additional $25 fee will be included for day-of registrations.

DETAILS

Date & Time:

May 4 @ 3:30 pm - 6:00 pm

VENUE

GLC Live at 20 Monroe

11 Ottawa
Grand Rapids, 49503 United States

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Interested in sponsoring this event? Please contact Yadira Garza to learn more.

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