Shannon Cohen

Founder and CEO
Shannon Cohen, Inc.

About Me

Shannon Cohen is a consultant, founder, and author of two books, “It’s Normal to Shake as You Soar” and “Tough Skin, Soft Heart: A Leadership Guide to Growing Stronger, Better, and Wiser”. Shannon is the Founder and CEO of Shannon Cohen, Inc. a company that creates products, spaces, and experiences that invest in the emotional wellbeing of people who lead, love, and serve in transformational ways. Her company has a licensing agreement with American Greetings and her products have been featured at Target, Meijer, and West Elm. Her Tough Skin, Soft Heart podcast is available on Anchor, Apple Podcasts, Spotify, and Stitcher with subscribers spanning 12 countries. Her “Build What You Dream” album has been coined a “Masterclass put to Music” and is available anywhere you enjoy streaming and downloading musicShannon is the Founder of the global Rockstar Woman™ Movement, serving thousands of women throughout the U.S and CanadaShannon has been named one of the 200 Most Powerful Business Leaders in West Michigan and recognized as one of the 50 Most Influential Women in West Michigan by the Grand Rapids Business Journal. Shannon is an alumnus of the  prestigious W.K. Kellogg Foundation Community Leadership Network Fellowship, 2023 recipient of the prestigious Distinguished Alumni Award from her alma mater, Grand Valley State University, and the 1st alumnus in the University’s history to serve as commencement keynote speakerShannon was honored with the 2023 “Woman of Courage” award from Michigan Women Forward, and selected “Brilliant Woman of the Year” by West Michigan Woman in 2022. This March, Shannon was awarded the WMCAT [West Michigan Center for Arts and Technology] Award for “Imagination” at the 2024 iBallShannon serves on several boards including the Corewell Health Foundation Board, GROW Board, GVSU Center for Entrepreneurship and Innovation Board, and the Small Advisory Board for Congresswoman Hillary Scholten. Shannon is the proud mom of a 5th grader, and entering 15 years of “I do” with the love of her life!