The Chamber News | Winter 2026

Chamber News Cover

Impact that Matters

The newest issue of The Chamber News highlights the people, projects, and priorities moving West Michigan forward – plus updates on Chamber programs, member stories, and ways to stay connected.

In this issue

  • Raising the Standard – West Michigan is redefining accessibility through a first-of-its-kind, fully accessible community-focused development.
  • Impact that Matters – The intersection of values, results, and leadership, featuring CEO Summit chair Meredith Bronk.
  • GR A250 – An invitation to shape our future as the community marks America’s 250th anniversary.
  • From Entrepreneurship to Innovation – A new generation of family business leadership and what it takes to carry a legacy forward.
  • 120 Seasons of Meijer Gardens – Celebrating 30 years and the impact of Frederik Meijer Gardens & Sculpture Park.
  • Pay Less, Ship More – How Foreign-Trade Zone tools help West Michigan businesses compete globally.

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Elevating Downtown Grand Rapids Through Local Influence

Elevating Downtown Grand Rapids Through Local Influence

Grand Rapids has continued to grow as a vibrant place for small businesses, culture, dining, and community connection. Monthly events, seasonal shopping, and everyday initiatives have kept downtown active, with much of that momentum driven by local creators on social media.

Many of these collaborations have been part of our ongoing partnership with Downtown Grand Rapids Inc. Together, we’ve highlighted the people, places, and experiences that make downtown GR not just a city, but a destination.

This 2025 year-in-review reflects how intentional, local storytelling through local creators strengthens community, supports small businesses, and encourages people to visit downtown.

Who We Are

Word Out Influence is a Grand Rapids–based influencer marketing agency built on one core belief: the most impactful marketing starts with real people sharing real experiences.

We specialize in hyper-local influencer campaigns that connect West Michigan businesses and organizations with creators who already live, work, and spend time in the communities they promote. Unlike national creator platforms that focus solely on scale, our approach is rooted in place—we work primarily with Grand Rapids–area creators and businesses, ensuring every story reflects genuine local connection.

As GR natives, we have a personal stake in seeing our city thrive. That perspective shapes how we work, from the creators we collaborate with to the businesses we support. We prioritize authenticity, creativity, and trust over scripted messaging, creating modern word-of-mouth recommendations delivered digitally.

Equally important, our relationships with creators extend beyond a database or profile name. We engage with our influencer network through real-life interactions—events, one-on-one meetings, and ongoing conversations—building relationships that feel personal. By fostering meaningful connections both online and offline, we help organizations tell their story through voices audiences already recognize and trust.

A special thank you to Dee By Design for the professional interview video production.

The Challenge

Downtown Grand Rapids is rich with independent businesses and exciting events. Like many downtowns, however, it faces a familiar challenge: encouraging people to step beyond the ease of suburban routines and feel confident parking, navigating, and exploring its shops, restaurants, and cultural spaces.

Traditional marketing doesn’t always capture the downtown experience. Today’s audiences want to see where to shop, feel the energy of an event, and hear recommendations from people they trust.

The challenge is clear: How can downtown Grand Rapids be consistently showcased in a way that feels authentic, approachable, and engaging—while helping people feel confident exploring downtown and supporting local businesses?

Meeting the Challenge

Through our partnership with Downtown Grand Rapids Inc., we developed a recurring, local-first influencer strategy centered on consistency and community connection.

Campaigns were built around key downtown initiatives—such as monthly 3rd Thursdays and seasonal shopping periods like Small Business Saturday—inviting local creators to explore downtown and share their experiences in their own voices. Creators are given creative freedom within a shared goal: encourage people to get downtown, explore something new, and support local businesses. Audiences weren’t being “marketed to”—they were being invited in.

The Results

Over the course of the year, this partnership generated consistent, high-quality content that spotlighted downtown businesses through trusted local voices.

In 2025, we partnered with Downtown Grand Rapids Inc. to activate 85 unique local creators across 216 creator activations and 14 campaign initiatives. Together, these campaigns generated more than 712,000 impressions and over 11,000 engagements, amplifying downtown businesses, events, and experiences through consistent, community-driven storytelling.

The impact extended beyond metrics. Business owners welcomed new customers, residents discovered shops they hadn’t visited before, and downtown Grand Rapids became part of everyday social conversations—where people plan how they spend their time.

Why It Worked

Our partnership worked mainly because of Grand Rapids itself. As a mid-sized city with a strong sense of community, it’s an ideal environment for nano-creators—people whose content feels less like advertising and more like a recommendation from a neighbor. Downtown Grand Rapids Inc. brought a deep understanding of the downtown business community, while Word Out Influence helped amplify local voices through thoughtful, community-first storytelling.

Together, a focus on sustained momentum helped reinforce downtown as a place worth visiting, exploring, and supporting.

Looking Ahead

As digital marketing evolves, local storytelling will remain one of the most powerful tools for community growth. Influencer marketing, when done thoughtfully, complements traditional efforts by adding credibility and human connection.

Businesses thrive when people feel connected to them—and when those connections are shared, real influence happens. See for yourself by visiting these tagged photos on Instagram!

Contact us today to learn how influencer marketing might work for you!

Written by: Anne DiVitto, Owner, Word Out Influence

Grand Rapids Chamber Names Tim Cosby 2025 Ambassador of the Year

Tim Cosby Square

The Grand Rapids Chamber is proud to recognize Tim Cosby, President and Co-Founder of Culture Impact, as the recipient of the 2025 Ambassador of the Year award.

This award honors his outstanding commitment to member engagement and business advocacy, alongside his dedication to the Chamber Ambassador Council.

Cosby has served on the Grand Rapids Chamber Ambassador Council since 2021, where he has exemplified the role of a Chamber ambassador through outreach, relationship-building, and advocacy for the Chamber’s mission. Known as a steady and reliable contributor, Cosby has made a substantial impact through his efforts to connect with members and build impactful relationships, taking the time to listen and connect members to valuable Chamber resources.

Beyond his service as an ambassador, Cosby brings a deep passion for leadership development and organizational culture to his work. As President and Co-Founder of Culture Impact, he has spent more than a decade helping organizations transform managers into coaches, foster engaged workplace cultures, and develop future leaders.

“Tim embodies what it means to be a Chamber Ambassador,” said Amanda Hentsch, Senior Director of Membership at the Grand Rapids Chamber. “His consistency, professionalism, and genuine care for our members have made a lasting impact on both our Council and our broader business community.”

The Ambassador of the Year award recognizes an individual who demonstrates exceptional dedication to the Chamber through volunteer service, member engagement, and advocacy. Cosby’s commitment and leadership continue to elevate the Ambassador Council and advance the Chamber’s mission to foster a thriving and prosperous West Michigan for all. 

The Economics of Feeding a City: Why Catering Keeps Local Restaurants Alive

The Economics of Feeding A City

A few fewer tables each night. A shrinking lunch rush. A weekly regular who only comes in once a month now. Over the past year, working with local restaurants, we’ve seen dining rooms grow smaller, with 6–10% month-over-month declines.

Most independent restaurants fail because the margin between “open” and “closed” is paper-thin. The decline rarely arrives as a dramatic collapse but as part of a seasonal business model that keeps owners wondering how to survive our northern winters, when it feels like midnight outside by 7 p.m.  

The Catering Lifeline

This is where catering becomes a lifeline. Catering is more than scaled-up takeout. It is a fundamentally different business model operating inside the same kitchen.

In any business, there are fundamentally three ways to grow revenue: attract more customers, increase how much they spend per visit, or increase how often they buy. In restaurants, that translates very directly: more people in seats, higher check averages, or more table turns.  

When you look at a catering menu, every choice on that page is a negotiation between culinary creativity and logistical reality. Dishes are chosen not just because they taste good, but because they hold heat evenly in transport, can be portioned consistently, and won’t wilt into apology by the time they reach a conference room. What looks simple on paper is actually the product of timing charts, storage capacity, staffing plans, and vehicles that can move lunch across town without ruining it. 

Red Beans & Rice

Consider a chef like Raphael Jones of Garden District in downtown Grand Rapids, crafting New Orleans-inspired dishes from scratch. In the dining room, the experience is meant to be lived in the moment: gumbo simmering slowly, shrimp po’ boys tucked into fresh bread, flavors best paired with wine and good friends.

Catering asks restaurants to take the magic of one plate made with care and deliver it to many plates at once. It becomes a second business most owners never expected to run, complete with new regulations, equipment needs, pricing models, and logistics. The complexity isn’t always obvious from the outside, and it’s exactly the kind of operational challenge the Chamber works alongside businesses to navigate.

Catering is often how restaurants break into the community. Large-format meals create connection by default. They feed offices, congregations, wedding guests, teams, and classrooms. A single successful catered event can build more loyalty than weeks of marketing, because it meets people where they are already gathered.

When you order catering from a local restaurant, you’re investing in the stabilizer that keeps that business present in your neighborhood. Local businesses give more back to local communities. A catering order is often what makes it possible for a restaurant to sponsor your child’s sports team, donate to the school auction, fund the parade downtown, and, yes, keep the lights on through a slow season.

So when the opportunity comes up, choose the restaurant down the street for your office lunch, team celebration, board retreat, or family gathering. A single order can ripple out further than you think.

And if you’re a business owner stepping into catering or trying to scale it, you don’t have to figure out that complexity alone. At the Grand Rapids Chamber, we work one-on-one with small businesses and restaurants to build sustainable catering programs, strengthen operations, and reduce the risks that come with growth. Our role is to help businesses not only open their doors, but keep them open, grow, and anchor the neighborhoods we all share for a thriving and prosperous West Michigan for all.

Grand Rapids Promise Zone & Chamber Launch Career Pathways Partnership

Promise Zone Graphic

The Grand Rapids Promise Zone and Grand Rapids Chamber are launching a strategic partnership, Career Pathways, to expand access to high-quality career exploration, employer engagement, and workforce readiness resources for Promise Zone students.

This initiative connects students with West Michigan’s high-demand industries through small-group employer conversations, structured career readiness tools, and ongoing support that aligns education with workforce needs.

Career Pathways programming begins in January 2026 for the winter semester and provides engagement opportunities, giving Promise Zone students direct access to employers and clearer pathways into high-demand careers.

“We are working to remove barriers between students and employers, creating high-quality experiences for career exploration,” said Jamell Hatchett, Talent Pipeline Program Manager, Grand Rapids Chamber. “Career Pathways will provide support before, during and after each opportunity, ensuring every student feels seen, connected and prepared.” 

How the Partnership Works

Promise Zone students will gain real-world insights into priority industries such as health sciences, skilled trades, business, technology, and hospitality.

The Chamber will engage industry professionals to participate in sessions, offer site visits, and provide students with guidance on workforce expectations. Students will also have access to resume guidance, interview preparation, and Chamber-supported talent development resources, while the Promise Zone will lead outreach, preparation, and follow-up to ensure sustained engagement.

This partnership follows the recently announced partnership with Ferris State University and Grand Valley State University that provides up to $7,000 per academic year for Promise Zone students who graduate with an associate degree from Grand Rapids Community College to complete a bachelor’s degree from either university.

About Grand Rapids Promise Zone:

Founded in 2020, The Grand Rapids Promise Zone (GRPZ) represents the first city-wide partnership between public, public charter, and private schools in Grand Rapids’ history. Today, the Grand Rapids Promise Zone Authority has one goal: To sustainably remove financial barriers to higher education for ALL Grand Rapids students. The GRPZ is one of 13 Promise Zones in the Michigan Promise Zone Association.

To qualify for the Promise Zone scholarship, students must live in the city of Grand Rapids and graduate from one of the 25 eligible high schools in the city with continuous residency and high school attendance since the start of 11th grade.

Since it launched in 2020, over 2,000 GRCC students have received support by the Grand Rapids Promise Zone Scholarship.  

GR A250 Calls for Civic Engagement in Celebration of America’s 250th Birthday

GR A250 Graphic

As America approaches the 250th anniversary of its founding, GR A250 is a communitywide effort designed to strengthen civic purpose, pride and participation across West Michigan.

GR A250 is rooted in the belief that the American Dream is for everyone and that it begins with people. By connecting neighbors, elevating stories. and inspiring shared purpose, GR A250 seeks to bring Grand Rapids together around the founding ideas that still guide our nation today: dignity, equality, freedom, life, liberty and the pursuit of happiness.  

GR A250 will activate four major initiatives This year

  • Democracy Café: A Mobile Hub for Civic Curiosity and Community Connection
    Launching in 2026, the Democracy Café is a pop-up traveling exhibit that brings civic learning and local history directly into neighborhoods, schools, libraries, festivals and community events.  

 

  • July 4 Celebration: A Citywide Day of Civic Connection
    On July 4, GR A250 will invite residents to celebrate the nation’s birthday through experiences that highlight unity, civic pride and shared purpose. GR A250 will distribute Block Party-in-a-Box kits to empower residents to host hyper-local celebrations filled with activities, décor and simple ways to connect with neighbors.  

 

  • Time Capsule: Preserving Today’s Hopes for Tomorrow’s Grand Rapids
    GR A250 will host a communitywide time capsule ceremony to capture the voices, aspirations, challenges and creativity of today’s residents. The capsule will become a civic landmark and a reminder that every generation contributes to the ongoing work of creating a more perfect union.  

 

  • Youth Civic Challenge: Empowering the Next Generation
    GR A250’s youth initiative will partner with schools, community organizations and the Mayor’s Youth Council to elevate young voices in shaping the commemoration. Through student-led service projects, youth storytelling and leadership opportunities, the initiative helps young people explore what civic responsibility means to them and how they can help shape the next 250 years.  
GR A250 Graphic

Rooted in Shared Purpose

“America’s 250th birthday is not just a moment to celebrate our history, it’s a moment to strengthen the civic fabric of our community,” said Mayor David LaGrand. “GR A250 is designed to bring people together around the founding principles that still matter today and to activate every resident in creating a more connected and hopeful future.”

Several activations are being planned by GRA250’s 23 subcommittees. More activities will be added throughout 2026.

Business leaders can learn more about the initiatives, various events happening around the city in 2026, explore volunteer opportunities and find ways to participate at GRA250.com.

Questions?

Bipartisan Child Care Legislation Introduced to Expand Tri-Share Nationwide

Tri-Share

Yesterday, the Grand Rapids Chamber joined U.S. Representative Hillary Scholten to announce bipartisan legislation, supported by Representative John James, to address the rising cost of child care. 

The Tri-Share Child Care Pilot Act of 2025 would create a federal program that splits the cost of child care evenly among the caregiver, the employer, and the state and federal governments.  

  • The bill builds on the proven success of Michigan’s Tri-Share program, which was created by the Grand Rapids Chamber, and has now been expanded into several other states.   

Why It Matters:

Child care costs have more than tripled since 1990. Today, parents pay a median of $800 per month, rising to $1,100 per month for families needing 20 or more hours of care weekly.  

“American families are suffocating under the crushing costs of childcare,” said Rep. Scholten. “Tri-Share offers a great opportunity to put money back in working families’ pockets, help families pursue their careers, and grow our economy.” 

Rep. James emphasized the workforce and economic implications of the issue. “We cannot address Michigan’s population losses or labor shortages without tackling childcare,” he said. “Failing to fix this crisis only exacerbates the wealth gap and makes it harder for young families to build a future here.” 

“Making childcare more accessible and affordable is a priority for the business community. Michigan’s Tri-Share program has become a nationally recognized innovation for supporting working families, and we’re proud that the Grand Rapids Chamber played a leading role in bringing it to life,” said Andy Johnston, Senior Vice President of Strategic Initiatives at the Grand Rapids Chamber 
 
“Congresswoman Scholten’s effort to federalize Tri-Share is an exciring step forward. This model shows what’s possible when business, government, and community come together, and we’re thrilled to see it advancing on the national stage,” continued Johnston. 

Under the legislation, the federal government would invest $250 million annually for three years, beginning the year after enactment, to support states or municipalities that already operate—or are prepared to launch—Tri-Share programs. Federal contributions would be determined using the existing Federal Medical Assistance Percentage (FMAP) formula, ensuring need-based support across states. 

Who Would Be Eligible 

Families would qualify for the Tri-Share pilot if they: 

  • Are employed by a participating employer (with states coordinating employer enrollment) 
  • Earn less than 500% of the federal poverty level 
  • Have a child under the age of mandatory schooling 

Proven Results in Michigan

The Tri-Share model has already been implemented in several states, including Michigan, North Carolina, Kentucky, Indiana, Ohio, West Virginia, Connecticut, North Dakota, and Missouri, with strong outcomes. In Michigan alone: 

  • 82% of participating families say Tri-Share helped them stay in the workforce 
  • 81% report it supports their long-term career goals 
  • 71% of employers say it has improved employee retention 
  • 80% expect it to be a critical recruitment tool 
  • 55% of participating employers are small or micro businesses 
  • 57% of child care providers report improved financial stability 

Talent & Human Resources Workshop

Grand Rapids Chamber's event Talent & Human Resources Workshop

The Talent & Human Resources Workshop Series equips West Michigan’s business community with the tools, insights, and strategies to navigate today’s rapidly evolving workforce. Held quarterly, these workshops provide HR professionals, executives, and people leaders with a focused space to deepen their expertise year-round.

Each session delivers practical, real-world approaches to talent acquisition, retention, employee engagement, and building organizational cultures where people feel valued and supported. Whether you’re rolling out new HR initiatives, developing leaders, or driving organizational change, these workshops offer actionable guidance, peer connections, and strategies to strengthen your people practices and drive results.

This session is eligible for 1 SHRM PDC. Information on claiming your credits will be sent directly to your registered email address upon completion of the program.

2026 Speakers

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Headshot of Aaron Einfeld

Aaron Einfeld, PhD

Founder & Executive Coach

Awaken Leadership Solutions

Adam Dee, FSA, MAAA Vice President of Actuarial for Health Plan Business (HPB) at Blue Cross Blue Shield of Michigan

Adam Dee

Vice President of Actuarial for Health Plan Business (HPB)

Blue Cross Blue Shield of Michigan

Headshot of Aida Dismondy

Aida Dismondy

Senior Counsel

Warner, Norcross + Judd, LLP

Al Vanderberg

County Administrator

Kent County, MI

Headshot of Al Vanderberg

Al Vanderberg

County Administrator/Controller

Kent County

Alberto Garza

Owner

General Wood Shop

Alex Belding

CRO & Co-Founder

WebriQ

Headshot of Ali Anderson

Ali Anderson

CEO

CraftCo.

ATHENA Finalist Alison Mast

Alison Mast

President of West Michigan

Northern Trust

Headshot of Allie Walker of Truscott Rossman

Allie Walker

President

Truscott Rossman

Headshot of Amanda Hentsch

Amanda Hentsch

Director of Membership

Grand Rapids Chamber

Headshot of Amy Lee

Amy Lee

Executive Dean of Collaborative Programs

Michigan Community College Association; Director, EPiC Consortium

Amy Rencher Headshot

Amy Rencher

Senior Vice President

Amy Taylor

President

Columbus Downtown Development Corporation and Capitol South

Ana Espinzoa Headshot

Ana Espinoza

Director of People Services

Feyen Zylstra

Event Sponsors

Premier Sponsor

Event Underwriter

Executive Sponsors

Chamber Champions

Inclusion Advocates

Talent & Human Resources Workshop: Inclusive Collaboration

Grand Rapids Chamber's event Talent & Human Resources Workshop

Join the Grand Rapids Chamber for an interactive workshop featuring Tina Alonzo, Vice President of Belonging, Peckham, as she shares how leaders and HR professionals can move beyond good intentions to build truly inclusive collaboration.

Too often, meetings are dominated by a few voices, decisions lack clarity, and participation depends on who feels safe speaking up. This session explores how inclusive collaboration can be intentionally designed through leadership behaviors, team norms, and the HR systems that shape everyday experiences.

Through practical insight and hands-on learning, participants will identify what supports inclusive collaboration, what undermines it, and how small changes can create meaningful impact.

What You’ll Gain

  • A clear understanding of what inclusive collaboration looks like in practice
  • Insight into common breakdowns and the systems that contribute to them
  • A hands-on activity connecting real experiences to workplace solutions
  • Practical takeaways you can apply immediately to your role, team, or organization

Whether you lead teams, shape HR practices, or collaborate across functions, this session will equip you with tools to foster belonging, strengthen trust, and improve team effectiveness.

This session is eligible for 1 SHRM PDC. Information on claiming your credits will be sent directly to your registered email address upon completion of the program.

Meet the speaker

Tina Alonzo Headshot

Tina Alonzo

Vice President of Belonging

Peckham

Event Sponsors

Premier Sponsor

Event Underwriter

Executive Sponsors

Chamber Champions

Inclusion Advocates

Talent & Human Resources Workshop

Grand Rapids Chamber's event Talent & Human Resources Workshop

The Talent & Human Resources Workshop Series equips West Michigan’s business community with the tools, insights, and strategies to navigate today’s rapidly evolving workforce. Held quarterly, these workshops provide HR professionals, executives, and people leaders with a focused space to deepen their expertise year-round.

Each session delivers practical, real-world approaches to talent acquisition, retention, employee engagement, and building organizational cultures where people feel valued and supported. Whether you’re rolling out new HR initiatives, developing leaders, or driving organizational change, these workshops offer actionable guidance, peer connections, and strategies to strengthen your people practices and drive results.

This session is eligible for 1 SHRM PDC. Information on claiming your credits will be sent directly to your registered email address upon completion of the program.

2026 Speakers

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

Headshot of Aaron Einfeld

Aaron Einfeld, PhD

Founder & Executive Coach

Awaken Leadership Solutions

Adam Dee, FSA, MAAA Vice President of Actuarial for Health Plan Business (HPB) at Blue Cross Blue Shield of Michigan

Adam Dee

Vice President of Actuarial for Health Plan Business (HPB)

Blue Cross Blue Shield of Michigan

Headshot of Aida Dismondy

Aida Dismondy

Senior Counsel

Warner, Norcross + Judd, LLP

Al Vanderberg

County Administrator

Kent County, MI

Headshot of Al Vanderberg

Al Vanderberg

County Administrator/Controller

Kent County

Alberto Garza

Owner

General Wood Shop

Alex Belding

CRO & Co-Founder

WebriQ

Headshot of Ali Anderson

Ali Anderson

CEO

CraftCo.

ATHENA Finalist Alison Mast

Alison Mast

President of West Michigan

Northern Trust

Headshot of Allie Walker of Truscott Rossman

Allie Walker

President

Truscott Rossman

Headshot of Amanda Hentsch

Amanda Hentsch

Director of Membership

Grand Rapids Chamber

Headshot of Amy Lee

Amy Lee

Executive Dean of Collaborative Programs

Michigan Community College Association; Director, EPiC Consortium

Amy Rencher Headshot

Amy Rencher

Senior Vice President

Amy Taylor

President

Columbus Downtown Development Corporation and Capitol South

Ana Espinzoa Headshot

Ana Espinoza

Director of People Services

Feyen Zylstra

Event Sponsors

Premier Sponsor

Event Underwriter

Executive Sponsors

Chamber Champions

Inclusion Advocates

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